Aviemore is based in the highlands of Scotland, with
impressive mountain views, and surrounded by country-side it
stands 26,000 feet above rural farmland. The area is renowned
for skiing, having recently had 2 European Level Competitions
on its snowy peaks in the last two months. The ski resorts
success, with professional skiing has also lead to success with
tourists, having 12,000 people hitting the slopes each month.
These massive numbers are also attributed to snowboarding, with
boarding specific slaloms on one side of the
mountains.
Aviemore recently commissioned a $4 Million state of the art
ski lift that can travel up to 25 miles per hour, withstand
winds in excess of 110 miles per hour, and has a total weight
of 450 tonnes. The amazing structure travels over 15 miles and
is certainly an amazing sight for any avid skier. Aviemore's
tourist based facilities are also highly impressive with 900
square feet, and a verging patio area that looks down the
26,000 feet mountain face.
Aviemore is an unfortunate to only have snow for 7 months in
the year, ruling it out of hosting some of the worlds greatest
competitions, and really placing Scotland up their with France,
Switzerland and now Bulgaria as one the top skiing destinations
around the world. The skiing destination has recently hosted
the snowboarding world freestyle championships, where the
facility had to compete with many countries where the sport has
far greater uptake than in Scotland. Scotland's success would
have came as a result of many factors, however it was said that
the accommodation facilities were said to be significantly more
robust than other countries that had placed similar bids.
With a thriving economy that survives largely of the tourism
industry, Aviemore had the facilities to bed over 10,000 people
a night, significantly higher than any other bid. The reasons
for this was largely down to its proximity to a local town that
was also able to provide bed and breakfast accommodation, which
ensured that more tickets could be sold, and exposure
maximised. Despite this, only 21% of ticket buyers were
Scottish, leaving the rest of the 79% to fly in from around the
world.
The success of the tournament has lead to speculation of
Aviemore building on its initial success to host more
tournaments in the coming years, and with this the value of
property has risen and the hotel industry is also becoming
savvy to the prospect of high demand in the area. The Aviemore
mountains have an average gradient that well exceeds most
skiing locations in the west of Europe making Aviemore the
place to visit for a European Skiing trip, providing the time
of year is correct.
With only 7 months snow, Aviemore is considering a contained
facility, where it will continue to provide skiing and
snowboarding indoors. The thought of this, also would raise
ideas and suggestions as to how they intend to go about this,
and on what scale? Would they be looking to compete with the
indoor facilities in Berlin, or would they be looking for
something basic? The fact is, speculation as to a large scale
indoor facility is mounting, and this is certainly something
that would benefit the hotel industry in the area that is
growing rapidly, however experiences a less-busy spell for 5
months in the year where Aviemore is in no condition to allow
snowboarders or skiers to hit the slopes. Despite this
freestyle snowboarding still continues, where the snow is
artificially maintained in a half-pipe with which the
snowboarders can practice and perfect tricks in a similar way
to skateboarders.
If you have never been to Aviemore then I recommend you
visit, whether or not you are a skier. The fact is, the views
are amazing, the fresh clear air is refreshing and the people
are fantastic. If you have never skied before, then what better
place to learn than Aviemore.
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